Purpose:
These pieces of media were made to advertise, inform and allow the festival goers access to the site for the music festival. The poster is designed to promote who will be performing to people that are either going to the festival or those who are thinking about going. The logo is something that can be used to express the kind of festival it will be. By using warm colours, it is clear that Bestival will be an uplifting festival with lots of flurry and activity.
Format:
The type of products featured in the Bestival campaign are the ticket, wristband, merchandise (t-shirts etc), poster and the logo.
Content:
Photographs are taken at a low angle. The typography for the logo is very thick and bold. There is hardly any white space on the poster, only in-between the middle where there is no text of featured artists. This denotes that there are a lot of artists that will be performing at the festival.
Style:
The photograph is showing off the wristband that is given to the people entering the festival as a mean of access to the live music and the site. Having a wristband saves getting out the ticket every time and the wristband will be firmly attached, meaning it can't be lost. The photograph is taken from above to show what it would look like if you had the wristband on your wrist. The typography used is very easy to read and stylish. The heart above the 'I' in the logo connotes that the festival is place of peace and love.
Layout:
In the poster, the artists who are performing are placed in the middle of the page. The more popular artists/groups are in a bigger font and are at the top of the list. The peace sign is centred and in bright colours to make it obvious it is something that the festival is promoting. The festivals logo is in black writing against a white background to make it stand out to the readers of the poster. It's also at the top of the page and in the middle, as this is where the readers eye will normally be drawn to.
Target audience:
As this festival is an Indie/Dance festival, the target audience I'd say is festival goers who are aged between 18 and 26, who are looking for music to dance to and a calmer festival rather than the likes of Download.
Regulatory bodies:
The ASA (Advertising Standards Authority) regulate adverts on a range of platforms. They make sure that there is no harmful, offensive or misleading information displayed on these adverts.
In terms of the adverts for Bestival, there is nothing on them that would require them to be regulated by the ASA. The genres of music that the artists displayed fall into suggest that there is no need for regulation as the types of music is very flowing and melodic.
The names of the artists/bands will have been copyrighted by themselves so the festival organisers will have had to gain permission to display them on the poster. The Bestival logo will have been copyrighted so only them or people who have gained the permission will be allowed to use it on public posters or in means of gaining revenue.
2) Wireless
Purpose:
The purpose of this advertising campaign is to promote and to sell products. They are wanting to sell tickets to the audience and promote the merchandise for people to buy at the event. I can tell this because the organisers have left the official website for the festival at the bottom subtly so they know where to get more information. The angles in which the merchandise is shown at, front and back, shows that they are showcasing the products to try and entice people to buy them.
Format:
The type of products featured in the wireless campaign are the ticket, poster, merchandise (t-shirts, hoodies etc), logo.
Content:
The logo used is very clear and simple. It is designed to be something that is to be recognised, not to publicise, as it is not very stylish. As it is so simple, this could denote the meaning of wireless, as a device that is 'wireless' is a lot more simpler to use.
Style:
The merchandise connotes the festival and will remind the people who attended of the time that they had there.
Layout: The headline acts are in a bigger and different coloured font compared to the artists below.
Target audience: The target audience for this festival and its products are 16-25 year olds as this the the age group that the artists playing at the festival would most appeal to.
Regulatory bodies:
The ASA (Advertising Standards Authority) regulate adverts on a range of platforms. They make sure that there is no harmful, offensive or misleading information displayed on these adverts.
In terms of the adverts for Wireless, there is nothing on them that would require them to be regulated by the ASA. There are no offensive slogans or logos on the poster, the merchandise only features the logo and artists performing and the ticket only displays information relating to the festival.
The names of the artists/bands will have been copyrighted by themselves so the festival organisers will have had to gain permission to display them on the poster. The Wireless logo will have been copyrighted so only them or people who have gained the permission will be allowed to use it on public posters or in means of gaining revenue.
3) Red Bull: Culture Clash
Purpose:
The purpose of these advertising means is to publicise the music event. They were made to promote and advertise the event. I can infer this from the fact that the logo is widely spread across the poster and the logo design.
Format:
The type of products featured in the Culture Clash campaign are a poster, ticket and logo. Normally at other Red Bull events there are snapbacks that are given to the performers but that is all the merchandise available. At the Culture Clash events, sometimes the groups throw their own merchandise to the crowd such as bandanas.
Content:
The logo consists of two bulls in a ring and a music note above them. The two bulls are facing each other and look like they are about to 'clash'. This denotes the fact that the groups of artists are going head to head in this music clash.
The colours used on the poster and logo denote that there will be a variety of types of musicians that are performing at the event.
The font on the poster and logo is very thick and pointed, making it easy to read. The font they have chosen to use is a sans serif font, this is so that the readers are able to easily read the writing as it flows down the page.
Style:
The logo with the bulls 'clashing heads' would be stereotypically more targeted towards men as fighting is more commonly associated with males.
Layout: The text is minimal and simplistic all the way throughout the poster and logo. However, the logo is entered and at the top of the poster, in a bigger font compared to the other text. The names of the groups are in a bigger font to the support artists.
Target audience: The target audience that this advertising would appeal to would be the people who would be expected to attend the 'clash'. This would be young male adults aged between 18 and 25.
Regulatory bodies:
The ASA (Advertising Standards Authority) regulate adverts on a range of platforms. They make sure that there is no harmful, offensive or misleading information displayed on these adverts.
In terms of the adverts for Culture Clash, there is nothing on them that would require them to be regulated by the ASA. There are no offensive slogans or logos on the poster, the colours suggest nothing to do with bad language or violence (even though some of the music that will be performed will include offensive language), the logo and artists performing and the ticket only displays information relating to the festival.
The names of the artists/bands will have been copyrighted by themselves so the festival organisers will have had to gain permission to display them on the poster. The Culture Clash logo will have been copyrighted so only them or people who have gained the permission will be allowed to use it on public posters or in means of gaining revenue.
4) Glastonbury
Purpose: The purpose of Glastonbury's campaign is to promote the festival, the artists that will be performing and the charities featured at the bottom of the poster, to educate the readers on who to expect to perform if they decide to buy tickets.
Format: The type of products featured in the Glastonbury campaign are the ticket, wristband, poster and the logo.
Content: The font size on the poster is very small. This makes it harder for the readers to find the artists that they'd be interested in watching.
Style: The colours on the logo connote that the festival is for everybody. The blue sky and the rainbow on the poster connote that the festival will be held in the summer and the weather will be sunny, adding to the positive atmosphere of the music and the festival.
Layout: The names of all the artists performing are aligned to the centre of the poster. This draws the readers eyes to the centre, making it easier to read.
Target audience: The target audience that this advertising would appeal to would be the people who would be expected to come to the festival. This would be both males and females aged between 21 and 25.
Regulatory bodies: The ASA (Advertising Standards Authority) regulate adverts on a range of platforms. They make sure that there is no harmful, offensive or misleading information displayed on these adverts.
In terms of the adverts for Glastonbury, there is nothing on them that would require them to be regulated by the ASA. The genres of music that the artists displayed fall into suggest that there is no need for regulation as the types of music is very flowing and melodic.
The names of the artists/bands will have been copyrighted by themselves so the festival organisers will have had to gain permission to display them on the poster. The Glastonbury logo will have been copyrighted so only them or people who have gained the permission will be allowed to use it on public posters or in means of gaining revenue.
5) Y Not
Purpose: The purpose of Y Not's campaign is to promote the festival, the artists that will be performing and the price of the ticket, making it easier for the potential buyer to decide of they're interested in buying tickets or not.
Format: The type of products featured in the Y Not campaign are the ticket, poster, logo and header.
Content: The names of the more prominent artists are in different fonts, these fonts are either the fonts that the artists/bands use for their promotions or ones that are easy for the readers to read. The different stages are split up so it makes it easy for the reader to identify which of the artists/bands they would like to see.
Style: The logo is a predominantly black colour, connoting the power that the festival possesses.
Layout: The logo is aligned in the centre at the top in the middle, so it is easy to recognise straight away. The other information about the festival is at the bottom of the ticket and poster. This includes the price of a ticket and the hashtag to use on Twitter.
Target audience: The target audience that these products would appeal to are young adults aged between 16 and 19. This is the most popular age group for the festival.
Regulatory bodies: The ASA (Advertising Standards Authority) regulate adverts on a range of platforms. They make sure that there is no harmful, offensive or misleading information displayed on these adverts.
In terms of the adverts for Y Not, there is nothing on them that would require them to be regulated by the ASA. The genres of music that the artists displayed fall into suggest that there is no need for regulation as the types of music is very flowing and melodic.
The names of the artists/bands will have been copyrighted by themselves so the festival organisers will have had to gain permission to display them on the poster. The Y Not logo will have been copyrighted so only them or people who have gained the permission will be allowed to use it on public posters or in means of gaining revenue.
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