Swiphtaece - White Space = Empty space around text/images. Purpose of it is to make key text/images stand out.
Refsinsas - Sans Serif = A type of font with no flicks on the letters. This is because it stands out and is easy to read.
... - Leading = Spacing between lines of text.
... - Kerning = Spacing between letters.
... - Bleed = Spacing between images.
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